• Keyword research: Use keyword volume, competition data, search intent, and other relevant data points to choose keywords appropriate to client brand/size/industry.
• Content and on-page optimizations: Optimize meta tags and on-page elements (copy, images, links) to align with best practices and keyword strategy.
• Tracking & Analytics: Aid in setup and maintenance of Google Analytics and Google Tag Manager tracking.
• Technical Site Health: Regularly assess the technical health of client sites, communicate findings to the client, and provide recommendations for improvement.
• Reporting: Outline key insights and takeaways from reports. Effectively articulate results of recommended optimizations and initiatives and formulate next steps accordingly (whether positive or negative).

Strategy & Project Management

• SEO Strategies: Craft SEO strategies and provide proactive recommendations for clients tailored to their unique goals, strengths, and challenges. Prioritize initiatives by impact and ease of implementation.
• Deliverable Timelines: Formulate timelines for key deliverables. Delegate and assign deadlines for key deliverables to supporting team members.
• Cross-Team Communication and Strategy: Work cross-functionally with web, paid, and creative teams to ensure on-time delivery of initiatives and cohesive digital strategy.
• Account Monitoring: Monitor monthly retainer and project hours to ensure the client receives maximum value for retainer without significantly overspending on hours.

Client Relations

• Presentation: Present to clients on past performance, strategies, and deliverables
• Communication: Communicate with clients via email on technical issues when needed by Account Manager
• Strategy Development: Offer strong strategic insights for the client’s holistic digital marketing (even if it is outside of our SoW) that are impeding performance (i.e. UX issues, accessibility, etc.)

Additional Responsibilities

• Continued learning: Keep up-to-date with and proactively research news and trends in SEO, CRO, content, analytics, UX, and organic amazon and share with the team.
• Business development: Identify opportunities for and pitch clients on up-sells to aid in the growth of SEO business.
• Team training: Help train SEO coordinators on basic management initiatives and setup tasks.

Requirements:

• Basic knowledge of SEO & Google suite (especially Analytics)
• Expertise in technical elements of SEO, such as canonicals, XML sitemaps, robots.txt, and meta robots, schema markup, etc
• Understanding of and experience in local search optimization
• Understanding of basic HTML as it relates to SEO
• Ability to implement foundational SEO recommendations in a Wordpress environment.
• Excellent analytical, organizational, project management and time management skills
• Attention to detail and ability to effectively manage multiple clients and deadlines simultaneously
• At least 3 years of experience in SEO

Benefits:
Logical Benefits

• Medical, Dental, Vision, and Life insurance
• 401(k) plus match, to help plan for your future
• Paid time off (starting at 15 days, increasing after 2 years), plus paid holidays, paid sick days, and paid personal days.
• Flexible Fridays
• Option to work completely remote
• Access to senior management and mentoring opportunities
• Casual work environment and dress code
• Optional COVID safe company gatherings