About Glass House Group

Glass House Group is one of California’s leading vertically integrated cannabis companies, known for producing high-quality, consistent, and innovative consumer packaged goods across multiple categories. We’re committed to building strong retailer partnerships, leading with data-driven insights, and growing market share in the evolving California cannabis landscape.




Location: Los Angeles County Area (field-based with travel throughout the state)

Position Overview

The Senior Sales Manager will play a critical role in supporting the Director of Sales and the broader sales team to achieve revenue targets, deepen retail partnerships, and expand the footprint of Glass House Group’s CPG portfolio. This role combines fieldwork, sales performance analysis, and strategic support. The ideal candidate has strong analytical skills, a passion for consumer products, and the ability to thrive in the fast-paced, highly regulated California cannabis market.

Key Responsibilities

Sales Analysis & Performance Management

• Track and analyze sales performance across accounts, categories, and sales reps.
• Identify menu gaps, category closure opportunities, and white space to maximize sell-through.
• Build regular reports on KPIs, rep productivity, and account health for leadership review.

Field & Account Engagement

• Spend time in the field with sales reps to understand account dynamics and consumer trends.
• Support the team in building stronger retailer relationships through joint business planning.
• Ensure brand visibility and proper merchandising in dispensaries statewide.

Competitive & Market Insights

• Monitor competitor launches, pricing, promotional tactics, and retail execution.
• Recommend adjustments to pricing, promotions, and positioning to stay competitive.
• Provide feedback to marketing and product development teams on industry trends.